Test Bank for Social Media Marketing A Strategic Approach, 1st Edition Melissa S. Barker

Social Media Marketing A Strategic Approach, 1st Edition Melissa S. Barker test bank

Table of Content

1. Why Social Media?
2. Goals and Strategies.
3. Identifying Target Audiences.
4. Rules of Engagement for Social Media.
5. Publishing Blogs.
6. Publishing Podcasts & Webinars.
7. Publishing Articles, White Papers and E-Books.
8. Sharing Videos.
9. Sharing Photos and Images.
10. Social Networks.
11. Microblogging.
12. Discussion Boards, Social News Sites, and Q&A Sites.
13. Mobile Computing & Location Marketing    .
14. Social Media Monitoring Tools.
15. Social Media Marketing Plan.

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