Test Bank for Marketing Research, 7E Alvin C Burns

Test Bank for Marketing Research, 7E Alvin C Burns
Brand: Test Bank
Product Code: 180
Availability: In Stock

Price: $30.00
Qty:     - OR -   Add to Wish List
Add to Compare

Marketing Research, 7E Alvin C Burns test bank

Table of Content

1. Introduction to Marketing Research
2. The Marketing Research Industry
3. The Marketing Research Process & Defining the Problem and Research Objectives
4. Research Design  
5. Secondary Data & Packaged information
6. Utilizing Exploratory and Qualitative Research Techniques
7. Evaluating Survey Data Collection Methods
8. Understanding Measurement, Developing Questions, and Designing the Questionnaire
9.  Selecting the Sample
10. Determining the Size of a Sample
11. Dealing with Fieldwork and Data Quality
12. Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses
13. Implementing Basic Differences Tests
14. Making Use of Associations Tests
15. Understanding Regression Analysis Basics
16. Writing the Research Report

Write a review

Your Name:

Your Review: Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below:

Buy Test Bank Solution Manual © 2017