Test Bank for Consumer Behaviour Buying, Having, and Being, Sixth Canadian Edition Michael R. Solomon

Test Bank for Consumer Behaviour Buying, Having, and Being, Sixth Canadian Edition Michael R. Solomon
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Product Code: 365
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Consumer Behaviour Buying, Having, and Being, Sixth Canadian Edition Michael R. Solomon test bank

Table of Content

Chapter 1: An Introduction to Consumer Behaviour
Chapter 2: Perception
Chapter 3: Learning and Memory
Chapter 4: Motivation and Attitudes
Chapter 5: The Self
Chapter 6: Personality, Lifestyles, and Values
Chapter 7: Attitudes
Chapter 8: Attitude Change and Interactive Communications
Chapter 9: Individual Decision Making
Chapter 10: Buying and Disposing
Chapter 11: Social Influence and Social Media
Chapter 12: Income, Social Class, and Family Structure
Chapter 13: Subcultures
Chapter 14: Cultural Influences on Consumer Behaviour
Chapter 15: The Creation and Diffusion of Culture

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