Test Bank for Marketing An Introduction, 12E Gary Armstrong

Marketing An Introduction, 12E by Gary Armstrong test bank

Table of Content

1 Marketing: Creating and Capturing Customer Value 
2 Company and Marketing Strategy: Partnering to Build Customer Value and Relationships 
3 Analyzing the Marketing Environment 
4 Managing Marketing Information to Gain Customer Insights 
5 Understanding Consumer and Business Buyer Behavior 
6 Customer-Driven Marketing Strategy: Creating Value for Target Customers 
7 Products, Services, and Brands: Building Customer Value 
8 New Product Development and Product Life-Cycle Strategies 
9 Pricing: Understanding and Capturing Customer Value 
10 Marketing Channels: Delivering Customer Value 
11 Retailing and Wholesaling 
12 Engaging Consumers and Communicating Customer Value: Advertising and Public Relations 
13 Personal Selling and Sales Promotion 
14 Direct, Online, Social Media, and Mobile Marketing 
15 The Global Marketplace 
16 Sustainable Marketing: Social Responsibility and Ethics 

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