Test Bank for MKTG 7, 7th Edition Charles W. Lamb

Test Bank for MKTG 7, 7th Edition Charles W. Lamb
Brand: Test Bank
Product Code: 023
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MKTG 7, 7th Edition Charles W. Lamb test bank

Table of Content

1. An Overview of Marketing.
2. Strategic Planning for Competitive Advantage.
3. Ethics and Social Responsibility.
4. The Marketing Environment.
5. Developing a Global Vision.
6. Consumer Decision Making.
7. Business Marketing.
8. Segmenting and Targeting Markets.
9. Marketing Research.
10. Product Concepts.
11. Developing and Managing Products.
12. Services and Nonprofit Organization Marketing.
13. Supply Chain Management.
14. Marketing Channels and Retailing.
15. Marketing Communications.
16. Advertising, Public Relations, and Sales Promotion.
17. Personal Selling and Sales Management.
18. Social Media and Marketing.
19. Pricing Concepts.
20. Setting the Right Price.

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