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Test Bank for Consumer Behavior Buying, Having, and Being, 11E Michael R. Solomon

Test Bank for Consumer Behavior Buying, Having, and Being, 11E Michael R. Solomon
Brand: Test Bank
Product Code: 080
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Consumer Behavior Buying, Having, and Being, 11E Michael R. Solomon test bank

Table of Content

Chapter 1: Buying, Having, and Being: An Introduction to Consumer Behavior 
Chapter 2: Decision Making and Consumer Behavior 
Chapter 3: Cultural Influences on Consumer Decision Making 
Chapter 4: Consumer and Social Well-Being 
Chapter 5: Perception 
Chapter 6: Learning and Memory 
Chapter 7: The Self 
Chapter 8: Attitudes and Persuasion 
Chapter 9: Group and Situational Effects on Consumer Behavior 
Chapter 10: Consumer Identity I: Sex Roles and Subcultures 
Chapter 11: Consumer Identity II: Social Class and Lifestyles 
Chapter 12: Networked Consumer Behavior: Word-of-Mouth, Social Media, and Fashion 

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