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Consumer Behavior Buying, Having, and Being, 11E Michael R. Solomon test bank
Table of Content
Chapter 1: Buying, Having, and Being: An Introduction to Consumer Behavior
Chapter 2: Decision Making and Consumer Behavior
Chapter 3: Cultural Influences on Consumer Decision Making
Chapter 4: Consumer and Social Well-Being
Chapter 5: Perception
Chapter 6: Learning and Memory
Chapter 7: The Self
Chapter 8: Attitudes and Persuasion
Chapter 9: Group and Situational Effects on Consumer Behavior
Chapter 10: Consumer Identity I: Sex Roles and Subcultures
Chapter 11: Consumer Identity II: Social Class and Lifestyles
Chapter 12: Networked Consumer Behavior: Word-of-Mouth, Social Media, and Fashion