Test Bank for Basic Marketing Research, 4E by Naresh K Malhotra

Test Bank for Basic Marketing Research, 4E by Naresh K Malhotra
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Product Code: 283
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Basic Marketing Research, 4E by Naresh K Malhotra test bank

Table of Content

Chapter 1 Introduction to Marketing Research 
Chapter 2 Defining the Marketing Research Problem and Developing an Approach  
Chapter 3 Research Design 
Chapter 4 Exploratory Research Design: Secondary Data 
Chapter 5 Exploratory Research Design: Syndicated Sources of Secondary Data 
Chapter 6 Exploratory Research Design: Qualitative Research 
Chapter 7 Descriptive Research Design: Survey and Observation 
Chapter 8 Causal Research Design: Experimentation 
Chapter 9 Measurement and Scaling: Fundamentals and Comparative Scaling 
Chapter 10 Measurement and Scaling: Noncomparative Scaling Techniques 
Chapter 11 Questionnaire and Form Design 
Chapter 12 Sampling: Design and Procedures 
Chapter 13 Sampling: Final and Initial Sample-Size Determination 
Chapter 14 Fieldwork: Data Collection 
Chapter 15 Data Preparation and Analysis Strategy 
Chapter 16 Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation 
Chapter 17 Data Analysis: Hypothesis Testing Related to Differences 
Chapter 18 Data Analysis: Correlation and Regression 
Chapter 19 Report Preparation and Presentation 

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