Test Bank for Retailing, 8th Edition Patrick M. Dunne

Retailing, 8th Edition Patrick M. Dunne test bank

Table of Content

1. Perspectives on Retailing.
2. Retail Strategic Planning and Operations Management.
3. Retail Customers.
4. Evaluating the Competition in Retailing.
5. Managing the Supply Chain.
6. Legal and Ethical Behavior.
7. Market Selection and Retail Location Analysis.
8. Managing a Retailer's Finances.
9. Merchandise Buying and Handling.
10. Merchandise Pricing.
11. Advertising and Promotion.
12. Customer Service and Retail Selling.
13. Store Layout and Design.
14. Managing People.

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