Test Bank for Integrated Advertising, Promotion, and Marketing Communications, 7th Edition Kenneth E. Clow

Test Bank for Integrated Advertising, Promotion, and Marketing Communications, 7th Edition Kenneth E. Clow
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Integrated Advertising, Promotion, and Marketing Communications, 7th Edition by Kenneth E. Clow test bank

Table of Content

Chapter 1. Integrated Marketing Communications
Chapter 2. Brand Management
Chapter 3. Buyer Behaviors
Chapter 4. The IMC Planning Process
Chapter 5. Advertising Campaign Management
Chapter 6. Advertising Design
Chapter 7. Traditional Media Channels
Chapter 8. Digital and Alternative
Chapter 9. Social Media
Chapter 10. Alternative Marketing
Chapter 11. Database and Direct Response Marketing and Personal Selling
Chapter 12. Sales Promotion
Chapter 13. Public Relations and Sponsorship Programs
Chapter 14. Relations and Ethical Concerns
Chapter 15. Evaluating an Integrated Marketing Program

 

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