Test Bank for Advertising and Promotion An Integrated Marketing Communications Perspective, 4th Canadian edition George Belch

Test Bank for Advertising and Promotion An Integrated Marketing Communications Perspective, 4th Canadian edition George Belch
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Product Code: 392
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Advertising and Promotion An Integrated Marketing Communications Perspective, 4th Canadian edition George Belch test bank

Table of Content

Chapter 1: Integrated Marketing Communications  
Chapter 2: Organizing for Integrated Marketing Communications
Chapter 3: Consumer Behaviour and Target Audience Decisions 
Chapter 4: Communication Response Models
Chapter 5: Objectives for the IMC Plan 
Chapter 6: Brand Positioning Strategy Decisions
Chapter 7: Creative Strategy Decisions
Chapter 8: Creative Tactics Decisions
Chapter 9: Measuring the Effectiveness of the Promotional Message
Chapter 10: Media Planning and Budgeting for IMC
Chapter 11: Broadcast Media
Chapter 12: Print Media 
Chapter 13: Out-of-Home and Support Media
Chapter 14: Sales Promotion
Chapter 15: Public Relations
Chapter 16: Direct Marketing 
Chapter 17: Internet Media
Chapter 18: Regulatory, Ethical, Social, and Economic Issues for IMC

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