Test Bank for Consumer Behavior, 10E by Leon Schiffman

Test Bank for Consumer Behavior, 10E by Leon Schiffman
Product Code: 024
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Consumer Behavior, 10E by Leon Schiffman test bank

Table of Content

Chapter 01: Consumer Behavior: Meeting Changes and Challenges 
Chapter 02: The Consumer Research Process 
Chapter 03: Market Segmentation and Strategic Targeting 
Chapter 04: Consumer Motivation
Chapter 05: Personality and Consumer Behavior
Chapter 06: Consumer Perception
Chapter 07: Consumer Learning
Chapter 08: Consumer Attitude Formation and Change
Chapter 09: Communication and Consumer Behavior
Chapter 10: The Family and Its Social Class Standing
Chapter 11: Influence of Culture on Consumer Behavior
Chapter 12: Subcultures and Consumer Behavior
Chapter 13: Cross Cultural and Global Consumer Behavior
Chapter 14: Diffusion of Innovations
Chapter 15: Consumer Decision Making and Beyond          
Chapter 16: Consumers Social Responsibility and Green Marketing

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