Consumer Behavior, 10E by Leon Schiffman test bank
Table of Content
Chapter 01: Consumer Behavior: Meeting Changes and Challenges
Chapter 02: The Consumer Research Process
Chapter 03: Market Segmentation and Strategic Targeting
Chapter 04: Consumer Motivation
Chapter 05: Personality and Consumer Behavior
Chapter 06: Consumer Perception
Chapter 07: Consumer Learning
Chapter 08: Consumer Attitude Formation and Change
Chapter 09: Communication and Consumer Behavior
Chapter 10: The Family and Its Social Class Standing
Chapter 11: Influence of Culture on Consumer Behavior
Chapter 12: Subcultures and Consumer Behavior
Chapter 13: Cross Cultural and Global Consumer Behavior
Chapter 14: Diffusion of Innovations
Chapter 15: Consumer Decision Making and Beyond
Chapter 16: Consumers Social Responsibility and Green Marketing