Test Bank for Marketing Management, 15E Philip Kotler

Test Bank for Marketing Management, 15E Philip Kotler
Brand: Test Bank
Product Code: 435
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Marketing Management, 15E Philip Kotler test bank

Table of Content

1. Defining Marketing for the New Realities  
2. Developing Marketing Strategies and Plans  
3. Collecting Information and Forecasting Demand  
4. Conducting Marketing Research  
5. Creating Long-term Loyalty Relationships  
6. Analyzing Consumer Markets  
7. Analyzing Business Markets  
8. Tapping into Global Markets  
9. Identifying Market Segments and Targets
10. Crafting the Brand Positioning
11. Creating Brand Equity  
12. Meeting Competition and Driving Growth  
13. Setting Product Strategy  
14. Designing and Managing Services  
15. Introducing New Market Offerings  
16. Developing Pricing Strategies and Programs   
17. Designing and Managing Integrated Marketing Channels  
18. Managing Retailing, Wholesaling, and Logistics  
19. Designing and Managing Integrated Marketing Communications  
20. Managing Digital Communications: Online, Social Media and Mobile Marketing  
21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations  
22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling  
23. Conducting Marketing Responsibly for Long-Term Success

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