Test Bank for Marketing Research, 11th Edition David A. Aaker

Test Bank for Marketing Research, 11th Edition David A. Aaker
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Marketing Research, 11th Edition David A. Aaker test bank

Table of Content

Chapter 1: A Decision-Making Perspective On Marketing Intelligence
Chapter 2: Marketing Research in Practice
Chapter 3: The Marketing Research Process
Chapter 4: Research Design and Implementation
Section A: Secondary and Exploratory Research
Chapter 5: Secondary Sources of Marketing Data
Chapter 6: Standardized Sources of Marketing Data
Chapter 7: Marketing Research on the Internet
Chapter 8: Information Collection: Qualitative and Observational Methods
Chapter 9: Information from Respondents: Issues in Data Collection
Chapter 10: Information from Respondents: Survey Methods
Chapter 11: Attitude Measurement
Chapter 12: Designing the Questionnaire
Chapter 13: Experimentation
Chapter 14: Sampling Fundamentals
Chapter 15: Sample Size and Statistical Theory
Chapter 16: Fundamentals of Data Analysis
Chapter 17: Hypothesis Testing: Basic Concepts and Tests of Associations
Chapter 18: Hypothesis Testing: Means and Proportions
Chapter 19: Correlation Analysis and Regression Analysis
Chapter 20: Discriminant, Factor and Cluster Analysis
Chapter 21: Multidimensional Scaling and Conjoint Analysis
Chapter 22: Presenting the Results
Chapter 23: Marketing-Mix Measures
Chapter 24: Brand and Customer Management
Chapter 25: New Age Strategiese

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