Test Bank for Research Methods for Business A Skill-Building Approach, 6th Edition Uma Sekaran

Research Methods for Business A Skill-Building Approach, 6th Edition Uma Sekaran test bank

Table of Content

1. Introduction to research
2. The scientific approach and alternative approaches to investigation
3. The broad problem area and defining the problem statement
4. The critical literature review
5. Theoretical framework and hypothesis development
6. Elements of research design
7. Data collection methods: Introduction and interviews
8. Data collection methods: Observation
9. Data collection methods: Questionnaires
10. Experimental designs
11. Measurement of variables: Operational definition
12. Measurement: Scaling, reliability, validity
13. Sampling
14. Quantitative data analysis
15. Quantitative data analysis: Hypothesis testing
16. Qualitative data analysis
17. The research report

 

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