Test Bank for Marketing Real People, Real Choices, 8E Michael R. Solomon

Test Bank for Marketing Real People, Real Choices, 8E Michael R. Solomon
Brand: Test Bank
Product Code: 450
Availability: In Stock
  

Price: $30.00
Qty:     - OR -   Add to Wish List
Add to Compare

Marketing Real People, Real Choices, 8E Michael R. Solomon test bank

Table of Content

1. Welcome to the World of Marketing
2. Global, Ethical and Sustainable Marketing
3. Strategic Market Planning
4. Basics of the Market Research Process
5. Marketing Analytics: Welcome to the Era of Big Data!
6. Understand Consumer and Business Markets
7. Segmentation, Target Marketing and Positioning
8. Product I: Innovation and New Product Development
9. Product II: Product Strategy, Branding, and Product Management
10. Price: What is the Value Proposition Worth?
11. Deliver the Goods: Determine Distribution Strategy
12. Deliver the Customer Experience: Bricks and Clicks
13. Promotion I: Advertising, Sales Promotion, and Public Relations
14. Promotion II: Social Media, Direct/Database Marketing, and Personal

Write a review

Your Name:


Your Review: Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below:




Buy Test Bank Solution Manual © 2018