Test Bank for Consumer Behaviour Buying, Having, and Being, 7th Canadian Edition Michael R. Solomon

Test Bank for Consumer Behaviour Buying, Having, and Being, 7th Canadian Edition Michael R. Solomon
Brand: Test Bank
Product Code: 677
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Consumer Behaviour Buying, Having, and Being, 7th Canadian Edition by Michael R. Solomon test bank
 
Test Bank Include these chapters
 
1. An Introduction to Consumer Behaviour
2. Perception
3. Learning and Memory
4. Motivation and Affect
5. The Self
6. Personality, Lifestyles, and Values
7. Attitudes
8. Attitude Change and Interactive Communications
9. Individual Decision Making
10. Buying and Disposing
11. Group Influence and Social Media
12. Income, Social Class, and Family Structure
13. Subcultures
14. Cultural Influences on Consumer Behaviour
15. The Creation and Diffusion of Culture

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