Test Bank for Marketing The Core, Third Canadian Edition Roger Kerin

Test Bank for Marketing The Core, Third Canadian Edition Roger Kerin test bank

Table of Content

Chapter 1: Marketing Fundamentals
Chapter 2: The Marketing Environment
Chapter 3: Consumer Behaviour
Chapter 4: Market Research
Chapter 5: B2B Marketing
Chapter 6: Segmentation, Targeting, and Positioning
Chapter 7: Products and Brands
Chapter 8: New Product Development
Chapter 9: Pricing
Chapter 10: Distribution and Supply Chain
Chapter 11: Retailing and Wholesaling
Chapter 12: Marketing Communications
Chapter 13: Customer Relationship Management
Chapter 14: Marketing and Strategic Planning

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