Test Bank for Marketing Research, 9th Edition Carl McDaniel, Jr

Test Bank for Marketing Research, 9th Edition Carl McDaniel, Jr
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Product Code: 257
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Marketing Research, 9th Edition Carl McDaniel, Jr test bank

Table of Content

Chapter 1: The Role of Marketing Research in Management Decision Making
Chapter 2: The Marketing Research Industry and Research Ethics
Chapter 3: Problem Definition, Exploratory Research, and the Research Process
Chapter 4: Secondary Data and Databases
Chapter 5: Qualitative Research
Chapter 6: Traditional Survey Research
Chapter 7: Online Marketing Research
Chapter 8: Primary Data Collection: Observation
Chapter 9: Primary Data Collection: Experimentation and Test Markets
Chapter 10: The Concept of Measurement
Chapter 11: Using Measurement Scales to Build Marketing Effectiveness
Chapter 12: Questionnaire Design
Chapter 13: Basic Sampling Issues
Chapter 14: Sample Size Determination
Chapter 15: Data Processing and Fundamental Data Analysis
Chapter 16: Statistical Testing of Differences and relationships
Chapter 17: Bivariate Correlation and Regression
Chapter 18: Multivariate Data Analysis
Chapter 19: Communicating the Research Results
Chapter 20: Managing Marketing Research

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