Managerial Economics, 3rd Edition Luke M. Froeb test bank
Table of Content
1. Introduction: What This Book Is About.
2. The One Lesson of Business.
3. Benefits, Costs, and Decisions.
4. Extent (How Much) Decisions.
5. Investment Decisions: Look Ahead and Reason Back.
6. Simple Pricing.
7. Economies of Scale and Scope.
8. Short-run Market-level Pricing.
9. Long-run Market-level Pricing.
10. Strategy—The Quest to Keep Profit from Eroding.
11. Foreign Exchange, Trade, and Bubbles.
12. More Realistic and Complex Pricing.
13. Direct Price Discrimination.
14. Indirect Price Discrimination.
15. Strategic Games.
16. Bargaining.
17. Making Decisions with Uncertainty.
18. Auctions.
19. The Problem of Adverse Selection.
20. The Problem of Moral Hazard.
21. Getting Employees to Work in the Firm's Best Interests.
22. Getting Divisions to Work in the Firm's Best Interests.
23. Managing Vertical Relationships.
23. You Be the Consultant.