Test Bank for Entrepreneurship Starting and Operating a Small Business, 3E Steve Mariotti

Entrepreneurship Starting and Operating a Small Business, 3E Steve Mariotti test bank

Table of Content

1. Entrepreneurs Recognize Opportunities
2. The Business Plan: Road Map to Success
3. Creating Business from Opportunity
4. Exploring Your Market
5. Developing the Right Marketing Mix and Plan
6. Smart Selling and Effective Customer Service
7. Understanding and Managing Start-Up, Fixed, and Variable Costs
8. Using Financial Statements to Guide a Business
9. Cash Flow and Taxes
10. Financing Strategy: Debt, Equity, or Both?
11. Addressing Legal Issues and Managing Risk
12. Operating for Success
13. Management, Leadership and Ethical Practices
14. Franchising, Licensing, and Harvesting: Cashing in Your Brand

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