Test Bank for BUSN 7th Edition Marcella Kelly

BUSN 7th Edition by Marcella Kelly test bank

Table of Content

Chapter 1: Business Now: Change Is the Only Constant.
Chapter 2: Economics: The Framework of Business.
Chapter 3: The World Marketplace: Business Without Borders.
Chapter 4: Business Ethics & Social Responsibility: Doing Well by Doing Good.
Chapter 5: Business Communication: Creating & Delivering Messages That Matter.
Chapter 6: Business Formation: Choosing the Form That Fits.
Chapter 7: Small Business & Entrepreneurship: Economic Rocket Fuel.
Chapter 8: Accounting: Decision Making by the Numbers.
Chapter 9: Finance: Acquiring & Using Funds to Maximize Value.
Chapter 10: Securities Markets: Trading Financial Resources.
Chapter 11: Marketing: Building Profitable Customer Connections.
Chapter 12: Product and Promotion: Creating and Communicating Value.
Chapter 13: Distribution and Pricing: Right Product, Right Person, Right Place, Right Price.
Chapter 14: Management, Motivation, and Leadership: Bringing Business to Life.
Chapter 15: HRM: Building a Top-Quality Workforce.
Chapter 16: Managing Information & Technology: Finding New Ways to Learn and Link.
Chapter 17: OM: Putting It All Together.
Personal Finance Appendix.
Online Appendices.
Labor Unions & Collective Bargaining.
Business Law.

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