Test Bank for Business Research Methods, 9th Edition William G. Zikmund

Business Research Methods, 9th Edition William G. Zikmund test bank

Table of Content

1. The Role of Business Research.
2. Information Systems and Knowledge Management.
3. Theory Building.
4. The Business Research Process: An Overview.
5. The Human Side of Business: Organizational and Ethical Issues.
6. Problem Definition: The Foundation of Business Research.
7. Qualitative Research Tools.
8. Secondary Data Research in a Digital Age.
9. Survey Research: An Overview.
10. Survey Research: Communicating with the Respondents.
11. Observation Methods.
12. Experimental Research.
13. Measurement and Scaling Concepts.
14. Attitude Measurement.
15. Questionnaire Design.
16. Sampling Designs. and Procedures.
17. Determination of Sample Size: A Review of Statistical Theory.
18. Fieldwork.
19. Editing and Coding: Transforming Raw Data into Information.
20. Basic Data Analysis: Descriptive Statistics.
21. Univariate Statistical Analysis.
22. Bivariate Statistical Analysis: Differences Between Two Variables.
23. Bivariate Statistical Analysis: Measures of Association.
24. Multivariate Statistical Analysis.
25. Communicating the Research Results: Research Report, Oral Presentation, and Follow-Up. 

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