Test Bank for Consumer Behaviour Buying, Having, and Being, Sixth Canadian Edition Michael R. Solomon

Consumer Behaviour Buying, Having, and Being, Sixth Canadian Edition Michael R. Solomon test bank

Table of Content

Chapter 1: An Introduction to Consumer Behaviour
Chapter 2: Perception
Chapter 3: Learning and Memory
Chapter 4: Motivation and Attitudes
Chapter 5: The Self
Chapter 6: Personality, Lifestyles, and Values
Chapter 7: Attitudes
Chapter 8: Attitude Change and Interactive Communications
Chapter 9: Individual Decision Making
Chapter 10: Buying and Disposing
Chapter 11: Social Influence and Social Media
Chapter 12: Income, Social Class, and Family Structure
Chapter 13: Subcultures
Chapter 14: Cultural Influences on Consumer Behaviour
Chapter 15: The Creation and Diffusion of Culture

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