Test Bank E-Marketing, 7th Edition Judy Strauss

Test Bank E-Marketing, 7th Edition Judy Strauss
Brand: Test Bank
Product Code: 651
Availability: In Stock
  

Price: $30.00
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E-Marketing, 7th Edition by Judy Strauss test bank

Table of Content

1. Past, Present, and Future      
2. Strategic E-Marketing and Performance Metrics
3. The E-Marketing Plan
4. Global E-Marketing 3.0 
5. Ethical and Legal Issues  
6. E-Marketing Research  
7. Consumer Behavior Online   
8. Segmentation, Targeting, Differentiation, and Positioning Strategies  
9. Product: The Online Offer   
10. Price: The Online Value  
11. The Internet for Distribution  
12. E-Marketing Communication: Owned Media  
13. E-Marketing Communication: Paid Media
14. E-Marketing Communication: Earned Media  
15. Customer Relationship Management 

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