Test Bank for Services Marketing Integrating Customer Focus Across the Firm, 7th Edition Valarie Zeitham

Test Bank for Services Marketing Integrating Customer Focus Across the Firm, 7th Edition Valarie Zeitham
Brand: Test Bank
Product Code: 763
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Services Marketing Integrating Customer Focus Across the Firm, 7th Edition by Valarie Zeitham Test Bank

Test Bank Include these chapters

Chapter 1: Introduction to Services
Chapter 2: Conceptual Framework of the Book: The Gaps Model of Service Quality
Chapter 3: Customer Expectations of Service
Chapter 4: Customer Perceptions of Service
Chapter 5: Listening to Customers through Research
Chapter 6: Building Customer Relationships
Chapter 7: Service Recovery
Chapter 8: Service Innovation and Design
Chapter 9: Customer-Defined Service Standards
Chapter 10: Physical Evidence and the Servicescape
Chapter 11: Employees’ Roles in Service Delivery
Chapter 12: Customers’ Roles in Service Delivery
Chapter 13: Managing Demand and Capacity
Chapter 14: Integrated Service Marketing Communications
Chapter 15: Pricing of Services
Chapter 16: The Financial and Economic Impact of Service

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