MKTG, 11th Edition by Charles W. Lamb Test Bank
Test Bank Include these chapters
Chapter 1: An Overview of Marketing.
Chapter 2: Strategic Planning for Competitive Advantage.
Chapter 3: Ethics and Social Responsibility.
Chapter 4: The Marketing Environment.
Chapter 5: Developing a Global Vision.
Chapter 6: Consumer Decision Making.
Chapter 7: Business Marketing.
Chapter 8: Segmenting and Targeting Markets.
Chapter 9: Marketing Research.
Chapter 10: Product Concepts.
Chapter 11: Developing and Managing Products.
Chapter 12: Services and Nonprofit Organization Marketing.
Chapter 13: Supply Chain Management and Marketing Channels.
Chapter 14: Retailing.
Chapter 15: Marketing Comunications.
Chapter 16: Advertising, Public Relations and Sales Promotion.
Chapter 17: Personal Selling and Sales Management.
Chapter 18: Social Media and Marketing.
Chapter 19: Pricing Concepts.