Test Bank for Global Marketing, 8th Edition by Warren J. Keegan

Global Marketing, 8th Edition by Warren J. Keegan test bank

Table of Content

Chapter 1: Introduction to Global Marketing 
Chapter 2: The Global Economic Environment 
Chapter 3: The Global Trade Environment 
Chapter 4: Social and Cultural Environments 
Chapter 5: The Political, Legal, and Regulatory Environments 
Chapter 6: Global Information Systems and Market Research 
Chapter 7: Segmentation, Targeting, and Positioning 
Chapter 8: Importing, Exporting, and Sourcing 
Chapter 9: Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances 
Chapter 10: Brand and Product Decisions in Global Marketing 
Chapter 11: Pricing Decisions 
Chapter 12: Global Marketing Channels and Physical Distribution 
Chapter 13: Global Marketing Communications Decisions I: Advertising and Public Relations 
Chapter 14: Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication 
Chapter 15: Global Marketing and the Digital Revolution 
Chapter 16: Strategic Elements of Competitive Advantage 
Chapter 17: Leadership, Organization, and Corporate Social Responsibility

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