Test Bank for Consumer Behavior Building Marketing Strategy, 13e David L. Mothersbaugh

Test Bank for Consumer Behavior Building Marketing Strategy, 13e David L. Mothersbaugh
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Consumer Behavior Building Marketing Strategy, 13e David L. Mothersbaugh test bank

Table of Content

Chapter 1: Consumer Behavior and Marketing Strategy
Chapter 2: Cross-Cultural Variations in Consumer Behavior
Chapter 3: The Changing American Society: Values
Chapter 4: The Changing American Society:  Demographics and Social Stratification
Chapter 5: The Changing American Society: Subcultures
Chapter 6: The American Society:  Families and Households
Chapter 7: Group Influences on Consumer Behavior
Chapter 8: Perception
Chapter 9: Learning, Memory, and Product Positioning
Chapter 10: Motivation, Personality, and Emotion
Chapter 11: Attitudes and Influencing Attitudes
Chapter 12: Self-Concept and Lifestyle
Chapter 13: Situational Influences
Chapter 14: Consumer Decision Process and Problem Recognition
Chapter 15: Information Search
Chapter 16: Alternative Evaluation and Selection
Chapter 17: Outlet Selection and Purchase
Chapter 18: Postpurchase Processes, Customer Satisfaction, and Customer Commitment
Chapter 19: Organizational Buyer Behavior
Chapter 20: Marketing Regulation and Consumer Behavior

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