Test Bank for Marketing Real People, Real Choices, 7E Michael R. Solomon

Marketing Real People, Real Choices, 7E Michael R. Solomon test bank

Table of Content

Chapter 1. Welcome to the World of Marketing: Create and Deliver Value 
Chapter 2. Strategic Market Planning: Take the Big Picture 
Chapter 3. Thrive in the Marketing Environment: The World Is Flat 
Chapter 4. Marketing Research: Gather, Analyze, and Use Information 
Chapter 5. Consumer Behavior: How and Why We Buy 
Chapter 6. Business-to-Business Markets: How and Why Organizations Buy
Chapter 7. Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management
Chapter 8. Create the Product 
Chapter 9. Manage the Product 
Chapter 10. Services and Other Intangibles: Marketing the Product That Isn’t There 
Chapter 11. Price the Product
Chapter 12. Old and New Media: From One to Many to Many to Many 
Chapter 13. Advertising, Sales Promotion, and Public Relations: One to Many
Chapter 14. Personal Selling, Sales Management, and Direct Marketing: One to One 
Chapter 15. Deliver Value through Supply Chain Management, Channels of Distribution, and Logistics 
Chapter 16. Retailing: Bricks and Clicks 

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