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Test Bank for Marketing An Introduction, 11E Gary Armstrong

Test Bank for Marketing An Introduction, 11E Gary Armstrong
Brand: Test Bank
Product Code: 022
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Marketing An Introduction, 11E Gary Armstrong test bank

Table of Content

Chapter 1: Marketing: Creating and Capturing Customer Value        
Chapter 2: Company and Marketing Strategy: Partnering to Build Customer Relationships        
Chapter 3: Analyzing the Marketing Environment        
Chapter 4: Managing Marketing Information to Gain Customer Insights        
Chapter 5: Understanding Consumer and Business Buyer Behavior        
Chapter 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers        
Chapter 7: Products, Services, and Brands: Building Customer Value        
Chapter 8: New Product Development and Product Life-Cycle Strategies        
Chapter 9: Pricing: Understanding and Capturing Customer Value        
Chapter 10: Marketing Channels: Delivering Customer Value        
Chapter 11: Retailing and Wholesaling        
Chapter 12: Communicating Customer Value: Advertising and Public Relations        
Chapter 13: Personal Selling and Sales Promotion        
Chapter 14: Direct and Online Marketing: Building Direct Customer Relationships
Chapter 15: The Global Marketplace        
Chapter 16: Sustainable Marketing: Social Responsibility and Ethics    

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