Test Bank for Marketing, 9th Canadian Edition Frederick Crane

Marketing, 9th Canadian Edition Frederick Crane test bank

Table of Content

Chapter 1: Marketing: Customer Value, Satisfaction, Relationships, and Experiences
Chapter 2: Developing Successful Marketing Strategies
Chapter 3: Scanning the Marketing Environment
Chapter 4: Ethics and Social Responsibility in Marketing
Chapter 5: Consumer Behaviour
Chapter 6: Organizational Markets and Buyer Behaviour 
Chapter 7: Reaching Global Markets
Chapter 8: Marketing Research: From Information to Action
Chapter 9: Market Segmentation, Targeting, and Positioning
Chapter 10: Developing New Products and Services
Chapter 11: Managing Products and Brands
Chapter 12: Managing Services
Chapter 13: Pricing Products and Services
Chapter 14: Managing Marketing Channels and Supply Chains
Chapter 15: Retailing
Chapter 16: Integrated Marketing Communications and Direct Marketing
Chapter 17: Advertising, Sales Promotion, and Public Relations
Chapter 18: Personal Selling and Sales Management
Chapter 19: Pulling It All Together: The Strategic Marketing Process
Chapter 20: Using Social Media to Connect with Consumers

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