Test Bank for Basic Marketing A Strategic Marketing Planning Approach, 19e by William D. Perreault, Jr

Test Bank for Basic Marketing A Strategic Marketing Planning Approach, 19e by William D. Perreault, Jr
Brand: Test Bank
Product Code: 391
Availability: In Stock
  

Price: $30.00
Qty:     - OR -   Add to Wish List
Add to Compare

Basic Marketing A Strategic Marketing Planning Approach, 19e by William D. Perreault, Jr test bank

Table of Content

Chapter 1:  Marketing's Value to Consumers, Firms, and Society 
Chapter 2:  Marketing Strategy Planning 
Chapter 3:  Evaluating Opportunities in the Changing Market Environment 
Chapter 4:  Focusing Marketing Strategy with Segmentation and Positioning 
Chapter 5:  Final Consumers and Their Buying Behavior 
Chapter 6:  Business and Organizational Customers and Their Buying Behavior 
Chapter 7:  Improving Decisions with Marketing Information 
Chapter 8:  Elements of Product Planning for Goods and Services 
Chapter 9:  Product Management and New-Product Development 
Chapter 10:  Place and Development of Channel Systems 
Chapter 11:  Distribution Customer Service and Logistics 
Chapter 12:  Retailers, Wholesalers, and Their Strategy Planning 
Chapter 13:  Promotion—Introduction to Integrated Marketing Communications 
Chapter 14:  Personal Selling and Customer Service 
Chapter 15:  Advertising, Publicity, and Sales Promotion 
Chapter 16:  Pricing Objectives and Policies 
Chapter 17:  Price Setting in the Business World 
Chapter 18:  Implementing and Controlling Marketing Plans: Evolution and Revolution 
Chapter 19:  Managing Marketing's Link with Other Functional Areas 
Chapter 20:  Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges 

Write a review

Your Name:


Your Review: Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below:




Buy Test Bank Solution Manual © 2017