Test Bank for Advertising IMC Principles and Practice, 9E Sandra Moriarty

Advertising & IMC Principles and Practice, 9E Sandra Moriarty test bank

Table of Content

Chapter 1. The New World of Marketing Communication
Chapter 2. Integrated Brand Communication
Chapter 3. Brand Communication and Society
Chapter 4. How Brand Communication Works
Chapter 5. Segmenting and Targeting the Audience
Chapter 6. Strategic Research
Chapter 7. Strategic Planning
Chapter 8. Creative Strategy
Chapter 9. Copywriting
Chapter 10. Visual Communication
Chapter 11. Media Basics
Chapter 12. Traditional Media
Chapter 13. Digital Media
Chapter 14. Media Planning and Buying
Chapter 15. Public Relations
Chapter 16. Direct-Response
Chapter 17. Promotions
Chapter 18. The IMC Umbrella
Chapter 19. Evaluation of Effectiveness

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