Test Bank for E-Commerce 2015, 11E Kenneth C. Laudon

Test Bank for E-Commerce 2015, 11E Kenneth C. Laudon
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Product Code: 153
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E-Commerce 2015, 11E Kenneth C. Laudon test bank

Table of Content

Chapter 1: The Revolution Is Just Beginning
Chapter 2: E-commerce Business Models and Concepts
Chapter 3: E-commerce Infrastructure:  The Internet, Web, and Mobile Platform
Chapter 4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps
Chapter 5: E-commerce Security and Payment Systems
Chapter 6: E-commerce Marketing and Advertising Concepts
Chapter 7: Social, Mobile, and Local Marketing
Chapter 8: Ethical, Social, and Political Issues in E-commerce
Chapter 9: Online Retailing and Services
Chapter 10: Online Content and Media
Chapter 11: Social Networks, Auctions, and Portals
Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce

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